CHATTANOOGA, Tenn., May 22, 2014 /PRNewswire/ -- For millions of Americans, summertime heartburn can be spelled in many different ways. From spicy barbeque to citrus fruits and the fried food found on beach boardwalks, the season's favorite foods can lead to the discomfort of heartburn and acid indigestion instead of fun in the sun. This summer, we herald how to spell relief with R-O-L-A-I-D-S® by challenging Americans to put their spelling expertise to the test. The first-ever Rolaids "Eat Your Words" Spelling Bee challenge will be taking place at food festivals across the country, and online now on the Rolaids Facebook page, www.facebook.com/rolaids.
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The Rolaids "Eat Your Words" Spelling Bee will travel to top summer food festivals affiliated with the national Big Bite Tour, including Taste of Cincinnati, Safeway BBQ Battle in Washington, D.C., Ribfest in Naperville, IL, and the Music City Festival and BBQ Championship in Nashville. Spelling competitions will be held multiple times during each event day at the Rolaids tent. Winners will receive a Rolaids "Eat Your Words" Spelling Bee t-shirt, and all participants will receive free samples and coupons.
Rolaids "Eat Your Words" Spelling Bee participants can show off their culinary know-how by correctly spelling tricky heartburn-related words (such as sriracha or habanero) for prizes and bragging rights. In true form, the makers of Rolaids will bring you relief in more ways than one, providing every player with a "Rolaids Relief" pass to get a second chance on a misspelled word.
"With the fast relief of Rolaids, heartburn won't take you out of the game or keep you from enjoying the goodies you love to eat this summer," said Peter Mertz, Rolaids Brand Manager at Chattem. "And, we're introducing the Rolaids 'Eat Your Words' Spelling Bee as a fun and engaging way to celebrate our iconic tagline."
For those who can't make it out to one of the Big Bite festivals, adults 18 or older can play online today via Facebook and be entered for the chance to win the $500 grand prize. Winners will be announced when the contest ends on August 23, 2014. There will also be daily prizes ($25 gift card) and weekly prizes ($100 gift card) announced during the contest period. All eligible winners will be selected at random.
To learn more about the Rolaids "Eat Your Words" Spelling Bee, including official rules, and to view a full list of national Big Bite live events, please visit the Rolaids website at www.rolaids.com or the Rolaids Facebook Page for more information.
About Heartburn
Heartburn occurs when the opening between the stomach and esophagus malfunctions and allows stomach acid to enter the esophagus. More than two-thirds of all US adults experience heartburn at least once per month.
About Rolaids
Rolaids is sold in retail stores across the United States and is available in both tablets and liquid form. The liquid is a first for the brand, as is the Ultra Strength formulation in both tablets and liquid. Ultra Strength Tablets and Liquid deliver Rolaids' strongest level of acid neutralization.
About Sanofi
Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
Sanofi is the holding company of a consolidated group of subsidiaries and operates in the United States as Sanofi US, also referred to as sanofi-aventis U.S. LLC. For more information on Sanofi US, please visit http://www.sanofi.us or call 1-800-981-2491.
About Chattem
Chattem, Inc. is the U.S. consumer healthcare division of Sanofi. Founded in 1879 as the Chattanooga Medicine Company, Chattem is now one of the leading manufacturers and marketers of branded consumer healthcare products in the United States. With more than 30 well-known brands, including ACT® Fluoride Mouth Rinse, Allegra®, Cortizone-10®, Gold Bond®, Icy Hot®, Nasacort® Allergy 24HR, and Rolaids®, Chattem's products are medicine cabinet staples in millions of homes. For more information, please visit www.chattem.com.
Contact:
Corporate Media Relations
Lori Lukus
Tel: 908-981-3876
Lori.Lukus@sanofi.com
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SOURCE Chattem, Inc.