ACT® Advanced Care™ Mouthwash Named 2016 Product of the Year
America's Leading National Consumer Research Survey Ranks ACT Advanced Care #1 in "Oral Care" Category

CHATTANOOGA, Tenn., Feb. 12, 2016 /PRNewswire/ -- Chattem Inc., the U.S. consumer healthcare division of Sanofi, announced today that its ACT® Advanced Care™ Mouthwash has been named 2016 Product of the Year, the world's largest consumer-voted award for product innovation. ACT Advanced Care received top honors in the Oral Care category of the 40,000-consumer national representative survey conducted by TNS, a global leader in consumer research.

"We are honored to be named one of the most innovative products of the year for 2016," said Liz Roques, Brand Manager, ACT, Chattem. "ACT Advanced Care is one of our most innovative products that offers consumers an advanced mouthwash delivering effective plaque protection with a great taste."

ACT Advanced Care Mouthwash helps prevent plaque and gingivitis and kills 99% of bacteria. Plaque is a sticky film containing bacteria that covers the teeth and can contribute to tooth decay and gum disease. Available in Clean Mint and Frosted Mint, the great tasting formulas go beyond just freshening breath to killing the germs that lead to plaque, the #1 problem seen by dentists and hygienists.* When used daily, ACT Advanced Care provides a whole mouth clean and fresh breath.

Tips to keep plaque away include:

  • Brush teeth twice daily with a soft toothbrush and a fluoride toothpaste.
  • Clean between teeth by flossing daily.
  • Use an antiseptic mouth rinse to help prevent plaque buildup.
  • Avoid eating sticky, sugary foods that cling to the teeth. If the sugar is not removed from the teeth shortly after eating it, plaque can form, which can cause tooth decay and cavities.
  • See a dentist on a regular basis, usually twice a year.

About Product of the Year
Product of the Year (POY) is the world's largest consumer-voted award for product innovation. Established 29 years ago, POY currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years.  For more information, visit

About ACT and ACT Advanced Care Mouthwash
A trusted leader in mouthwashes for over 30 years, ACT® offers a broad line of products, including some of the fastest-growing and top-selling mouthwashes, fluoride rinses, lozenges and toothpastes in America. New ACT® Advanced Care™ Mouthwash kills the germs that lead to plaque and gingivitis. ACT® Advanced Care™ Mouthwash is available with and without alcohol and contains a unique cleansing system for a clean mouth feel. Both versions contain 0.07% CPC to help reduce plaque and control gingivitis. Effective plaque and gingivitis reductions have been demonstrated for CPC mouth rinses with and without alcohol. Visit for more information.

About Chattem
Chattem, Inc. is the U.S. consumer healthcare division of Sanofi. Founded in 1879 as the Chattanooga Medicine Company, Chattem is now one of the leading manufacturers and marketers of branded consumer healthcare products in the United States. With more than 30 well-known brands, including ACT® Fluoride Mouth Rinse, Allegra®, Cortizone-10®, Gold Bond®, Icy Hot®, Nasacort® Allergy 24HR and Rolaids®, Chattem's products are medicine cabinet staples in millions of homes. For more information, please visit


Corporate Media Relations                             
Heather Guzzi                                      
Tel: 908-981-3164